Over 10 years we help companies reach their financial and branding goals. Engitech is a values-driven technology agency dedicated.



411 University St, Seattle, USA


+1 -800-456-478-23

July 14, 2023
Simpli Dentistry

Client Overview


Simplidentistry is an online platform specializing in providing dental education preparation and study materials for dental professionals in the United States. With a commitment to simplicity and accessibility, Simplidentistry offers a wide range of resources, including textbooks, practice exams, study guides, and online courses, to assist dentists in excelling in their studies and preparing for crucial dental examinations. This case study examines the performance and success of Simplidentistry over the past six months, focusing on click-through rates, impressions, and keyword rankings.


The primary objectives of Simplidentistry during the past six months were:

  1. Increase Website Traffic: Simplidentistry aimed to attract more visitors to its website, with the goal of increasing awareness of its study materials and educational offerings.
  2. Improve Visibility in Search Engines: The platform sought to achieve higher rankings in search engine results pages (SERPs) for relevant keywords to enhance organic visibility and attract targeted traffic.
  3. Increase Click-through Rates (CTRs): Simplidentistry aimed to optimize its website and search listings to improve CTRs, encouraging users to click on its website link when it appeared in search results.
Performance Metrics:
  1. Clicks: Over the last six months, Simplidentistry has received 271 clicks. This metric represents the number of times users clicked on the Simplidentistry website link in search results or other promotional channels.
  2. Impressions: The total number of impressions for Simplidentistry during the same period was 8,150. Impressions refer to the number of times Simplidentistry’s website link appeared in search results or promotional channels, irrespective of whether users clicked on it or not.
  3. Keyword Rankings: Simplidentistry achieved top 10 rankings for 20 keywords, indicating its visibility and relevance in search engine rankings. These keyword rankings play a crucial role in attracting targeted traffic and potential customers.
Strategies Implemented:
  1. Search Engine Optimization (SEO): Simplidentistry employed a comprehensive SEO strategy to optimize its website for search engines. This involved conducting keyword research, creating high-quality content, optimizing meta tags, improving website structure, and implementing on-page and off-page optimization techniques.
  2. Content Marketing: To enhance visibility and attract targeted traffic, Simplidentistry developed informative and valuable content such as blog posts, articles, and guides related to dental education and exam preparation. This content was shared through various channels, including social media platforms and email newsletters.
  3. Pay-per-click (PPC) Advertising: Simplidentistry utilized PPC advertising campaigns, such as Google Ads, to increase visibility and drive targeted traffic to its website. These campaigns were carefully optimized to ensure maximum reach and relevance.
  4. User Experience Optimization: The website’s user experience was improved to enhance CTRs and overall user engagement. Simplidentistry focused on clear navigation, compelling call-to-action buttons, intuitive design, and mobile responsiveness to create a seamless and engaging browsing experience.
Results and Benefits:
  1. Increased Website Traffic: The 271 clicks received by Simplidentistry over the past six months indicate a successful increase in website traffic. This increased exposure has led to more dental professionals discovering and exploring Simplidentistry’s study materials and educational resources.
  2. Enhanced Organic Visibility: With 20 keywords ranking in the top 10 search results, Simplidentistry has achieved improved organic visibility. This higher visibility has not only attracted more traffic but also positioned Simplidentistry as a trusted and authoritative source in the dental education field.
  3. Improved Click-through Rates: The optimization efforts and improved search rankings have contributed to enhanced CTRs. Users are more likely to click on Simplidentistry’s website link when it appears in search results, increasing the likelihood of conversion and engagement with its study materials.
  4. Greater Brand Exposure: The increased impressions (8,150 in total) indicate a wider brand exposure for Simplidentistry. Even if users did not click on the website link, the visibility generated through impressions helps to build brand awareness and recognition within the dental professional community.

Simplidentistry’s web development efforts have yielded positive results in the form of increased website traffic, improved organic visibility, and enhanced click-through rates. By implementing effective SEO strategies, content marketing, PPC advertising, and user experience optimization, Simplidentistry has successfully positioned itself as a leading provider of dental education preparation and study materials in the United States. The case study demonstrates the importance of strategic web development in achieving online success and attracting targeted traffic for a specialized platform like Simplidentistry.